Marketing Specialist

About the role

The Marketing Specialist will work closely with cross‑functional teams to drive brand growth, generate leads and boost customer engagement. This role blends hands‑on digital expertise with a solid understanding of broader marketing initiatives.

Key responsibilities

• Plan, execute and optimise digital marketing campaigns across paid, owned and earned channels (SEO/SEM, email, social media, display advertising).
• Manage day‑to‑day activities on Google Ads, social media platforms and email marketing tools.
• Monitor, analyse and report on campaign performance, providing insights to improve ROI and key KPIs.
• Conduct keyword research, audience targeting, A/B testing and conversion‑rate optimisation.
• Set up and maintain marketing automation workflows and support customer‑journey mapping.
• Collaborate with internal teams to develop and optimise landing pages and enhance user experience.
• Track website performance using analytics tools and deliver actionable recommendations.
• Support integrated marketing campaigns, brand initiatives and coordinate with content, design and external partners.
• Assist in content creation, event support, product launches and continuous improvement of marketing processes.

Required profile

• Minimum 5 years of experience spanning digital and traditional marketing.
• Hands‑on experience with Google Ads, Google Analytics and major social media advertising platforms.
• Proficiency in marketing automation and CRM systems such as HubSpot, Salesforce or Mailchimp.
• Strong analytical skills with the ability to monitor, analyse and report on campaign performance.

Required skills

• Google Ads
• Google Analytics
• SEO / SEM
• Email marketing platforms
• Social media advertising tools
• Marketing automation workflows
• HubSpot
• Salesforce
• Mailchimp
• Keyword research
• A/B testing
• Conversion rate optimisation (CRO)