Marketing Manager, B2B

About the role

As a Marketing Manager, B2B at carsales, you will lead the planning and delivery of customer marketing for automotive dealers while supporting programs across Industry and Leisure verticals. The role sits at the intersection of strategy and execution, turning business, product and marketing priorities into coordinated campaigns and customer engagement activities.

Key responsibilities

• Lead end‑to‑end integrated B2B campaigns from scoping and briefing through execution, measurement and optimisation.
• Partner with Product Marketing to launch SaaS products and capabilities via clear customer‑facing campaigns.
• Develop and maintain the dealer customer contact strategy, ensuring consistent messaging across touchpoints.
• Manage complex, cross‑functional projects involving multiple teams, dependencies and channels.
• Oversee creative, media, event and agency partners to deliver high‑quality work on time and within budget.
• Use customer, campaign and commercial data to guide planning, identify opportunities and improve performance.

Required profile

• Proven experience in B2B, product or go‑to‑market marketing, preferably in technology or SaaS environments.
• Strong project management skills with the ability to turn strategy into clear priorities and manage multiple workstreams.
• Excellent stakeholder management and communication skills, able to simplify complex product information.
• Proactive, hands‑on approach with the confidence to make decisions and own outcomes.
• Experience managing agencies, internal delivery partners and junior team members.

What we offer

• Hybrid working model combining remote flexibility with in‑person collaboration.
• 24 weeks paid parental leave for primary caregivers, four weeks for secondary caregivers, and paid family & fertility planning leave.
• Recognition as one of Australia’s Best Workplaces™ and a Family Friendly Workplace.
• Supportive, high‑performing team with direct access to senior leadership.