Marketing Officer

About the role

SMAART Recruitment, an established Australian recruitment business operating across Melbourne, Sydney, Adelaide and Brisbane, is looking for a Marketing Officer to support and deliver marketing initiatives that strengthen its brand, promote its recruitment services and support business growth. Reporting to senior management, the role combines marketing planning with hands-on campaign execution, digital marketing, content development, brand management and performance analysis.

Key responsibilities

• Develop and implement marketing plans and initiatives aligned with the company's business objectives.
• Identify marketing opportunities to promote recruitment services and support business growth.
• Coordinate digital marketing across the company website, social media and other channels.
• Develop and manage marketing content, communications and promotional materials.
• Coordinate campaigns to build brand awareness, generate enquiries and support client engagement.
• Monitor campaign performance and analyse data, engagement and lead-generation results.
• Research market trends, competitor activity and ways to improve marketing effectiveness.
• Maintain consistent brand messaging and standards across the business.
• Coordinate external marketing suppliers, agencies and service providers where required.
• Work with senior management and recruitment teams on marketing priorities.

Required profile

• Experience in marketing, communications or a related field.
• A relevant degree or at least 5 years of experience.
• Knowledge of marketing planning, campaign coordination and implementation.
• Relevant qualifications in marketing, communications or a related discipline are highly regarded.

Required skills

• Digital marketing, website content and social media.
• Written communication, content development and brand management.
• Ability to analyse marketing performance and prepare reports.
• Project coordination, independent work and stakeholder management.

Candidates apply through the Apply button on the advert, submitting their resume and relevant marketing experience.