Marketing Manager - Travel Insurance

About the role

RACV is looking for an experienced, commercial Marketing Manager with deep digital marketing expertise to lead the strategy and growth of its Travel Insurance portfolio. The role combines strategic marketing, customer insight and commercial thinking to identify new opportunities, strengthen market positioning and drive acquisition, conversion and retention. It is based in Melbourne CBD, permanent full time with hybrid working.

Key responsibilities

• Own the annual marketing strategy and integrated marketing plan for RACV Travel Insurance.
• Translate customer insights, portfolio strategy and commercial targets into marketing priorities and investment decisions.
• Define priority audiences, member segments and customer journeys, and develop positioning, propositions and messaging.
• Lead integrated campaigns across acquisition, quote follow-up, pre-departure, renewal, retention and winback, with a strong focus on digital channels.
• Identify growth opportunities across the member base, including cross-sell, lifecycle and partnership opportunities.
• Partner with creative, digital, media, CRM, data, product and Salesforce Marketing Cloud teams to deliver and optimise activity.
• Own performance metrics such as acquisition, conversion, retention, revenue, ROI and member engagement, with a focus on analytics and data-driven decisioning.
• Monitor customer behaviour, travel trends, competitors and emerging search and AI discovery channels.
• Build relationships across product, pricing, digital, data, legal, risk and underwriting, and lead agency and external partner relationships.

Required profile

• Experienced B2C marketer with 7+ years' experience in strategic marketing, integrated campaigns and customer journeys, with deep digital marketing expertise.
• Tertiary qualification in Marketing, Business or a related discipline, or equivalent experience.
• Experience in insurance, travel, financial services or another regulated or considered-purchase category is highly regarded.
• Strong commercial and analytical capability, with experience linking marketing activity to business outcomes.
• Experience using customer data and segmentation to identify high-value audiences, and building personalised omnichannel customer journeys.
• Understanding of evolving search and discovery behaviour, including AI-driven search and comparison platforms.
• Strong stakeholder management, communication, presentation and financial capability; confident in a complex, matrixed environment.

What we offer

• Competitive salary and attractive employee benefits.
• Discounts and benefits across selected RACV products and services.
• Career development opportunities within one of Australia's most recognised member organisations.
• A flexible hybrid working model.

Applicants must provide evidence of eligibility to work in Australia and consent to a criminal record check.