Marketing Manager, Commercial

About the role

Standards Australia, the peak standards development organisation in Australia, is looking for a Marketing Manager, Commercial. The role drives demand generation, customer acquisition and revenue growth through strategic, data-driven marketing, working with the Commercial, Standards, Digital and Marketing teams to build brand awareness, generate qualified leads and grow the pipeline. It is a full-time fixed-term contract of 18 months, with the possibility of extension.

Key responsibilities

• Develop and deliver commercial marketing and demand generation strategies aligned to revenue growth objectives.
• Plan and run integrated, multi-channel campaigns that drive awareness, engagement, lead generation and pipeline growth.
• Identify target audiences, customer segments and buying behaviours through market and customer insights.
• Build lead nurturing programs, customer journey workflows and lifecycle marketing initiatives.
• Work with commercial and customer-facing teams to improve lead quality, handover and conversion.
• Segment audiences and personalise campaigns, and partner with subject matter experts on content.
• Coordinate digital specialists, creatives and analysts, and monitor campaign performance with data-driven optimisation.
• Build reporting dashboards, KPIs and executive insights, and partner with Digital and Marketing on website performance and go-to-market initiatives.
• Contribute to marketing planning, budgeting and forecasting.

Required profile

• Demonstrated experience in B2B demand generation, growth marketing, digital marketing or integrated marketing.
• Proven track record of lead generation, customer acquisition and pipeline growth.
• Experience with multi-channel campaigns, lead nurturing, customer journey mapping and conversion optimisation.
• Nice to have: experience in professional services, membership organisations, education, training, certification, technology or industry associations; exposure to standards, compliance, certification or regulatory environments; experience leading marketing teams or agency partners.
• Eligible applicants must be Australian citizens, permanent residents or have legal rights to work in Australia.

Required skills

• Nice to have: HubSpot and Salesforce, Google Analytics, LinkedIn Campaign Manager, Google Ads.
• Nice to have: knowledge of marketing attribution, pipeline reporting and revenue-focused performance measurement.
• Strong analytical skills, stakeholder management and project management.

Candidates apply by submitting a CV outlining their experience and suitability; shortlisted applicants are contacted within 15 business days.