Marketing Growth Manager

About the role

Paramount ANZ is looking for an experienced, energetic digital marketing specialist to join its Marketing team as Marketing Growth Manager. The role works closely with the National Marketing Director Broadcast & Digital to drive marketing growth and retention, customer engagement and the building of a high-performing digital marketing team for the linear and digital television division, including 10, 10's streaming platform, 10 Drama, 10 Comedy and Nickelodeon. It is a permanent full-time position based in Sydney or Brisbane.

Key responsibilities

• Lead digital acquisition strategies to grow the customer base and optimise cost per acquisition, and develop strategies to grow active, addressable users, consumption, loyalty and advocacy
• Work with marketing leaders and media agencies to book effective platforms and placements, and implement efficiencies across channels, partners and platforms
• Lead and mentor digital marketing team members, achieving growth goals through paid performance marketing and owned communication channels
• Manage the Customer Engagement Platform and martech partners
• Ensure best practice use of paid, owned and earned digital and social placements, with data-led recommendations for optimisation and creative improvement
• Analyse performance metrics using tools such as Adobe Analytics, Braze, Branch and agency paid metrics, and implement optimisations
• Report regularly to the NMD on results, comparing paid metrics and business outcomes against benchmarks
• Manage budgets for digital initiatives, including forecasting and reconciliation, and keep the marketing roadmap on schedule

Required profile

• At least 5 years of experience in digital marketing
• Experience leading and building high-performing teams
• Strong stakeholder management, interpersonal and communication skills
• Proactive, collaborative, agile and curious

Required skills

• Digital marketing best practice, strategic delivery and segmentation
• Marketing automation platforms and online channels
• Data-driven approach, turning complex data into meaningful insights