Marketing Automation Specialist, B2B

About the role

carsales is hiring a Marketing Automation Specialist for its B2B business. You will drive the marketing touchpoints behind the B2B SaaS platforms Nexgate and Ignition, building and managing lifecycle programs and running the B2B media program for media partners. The role sits in a cross-functional team with paid media, SEO and GEO specialists, and the Growth Analytics and Experimentation team.

Key responsibilities

• Own the B2B SaaS lifecycle journeys for Nexgate and Ignition, from onboarding and adoption through engagement, retention, optimisation and results
• Own segmentation, campaign setup, QA and delivery, accurate and on time
• Manage the media partner send schedule, taking advertiser campaigns from brief to send, including segment build/refinement and reporting
• Build segments and audiences, and turn customer, product and campaign insights into personalised, multi-channel communications, including newsletters
• Run experiments on journeys: form hypotheses, run tests, act on results and share learnings
• Drive CX optimisation across key journeys and touchpoints
• Work with the Digital Growth Strategist to connect lifecycle with the wider growth mix, and partner with B2B and Product Marketing on go-to-market campaigns
• Collaborate with Product, CRM and Sales teams on data pipelines, automation triggers and enablement
• Track performance against team business metrics and surface the next growth opportunity proactively

Required profile

• Deep hands-on marketing automation experience, having built and shipped campaigns
• Track record of building and managing B2B SaaS lifecycle programs end to end
• Fluency with segmentation, personalisation and testing, and good stakeholder collaboration skills
• Meticulous attention to detail in campaign setup and QA
• Curiosity that leads to action, from insight to result

Required skills

• Comfort with APIs, webhooks and platform integrations
• CRM and sales automation experience is highly valued
• Hands-on Braze experience is ideal, given the SFMC-to-Braze migration; Salesforce Marketing Cloud or similar counts
• SQL is a plus

What we offer

• A supportive, high-performing team with regular face time with leadership
• 24 weeks of paid parental leave, four weeks of paid secondary caregiver leave and paid family and fertility planning leave
• Flexible working options, including part-time work