Marketing Analyst
carsales · Melbourne
Job description
About the role
Join carsales as a Marketing Analyst to turn customer behaviour and transactional data into actionable insights that drive marketing decisions. You will work closely with digital, consumer, commercial and content teams, as well as data and product partners.
Key responsibilities
- Analyse and report on customer behaviour, marketing KPIs and attribution using SQL and cloud data warehouses.
- Develop visualisations and dashboards in Tableau, Looker Studio, Power BI or ThoughtSpot to communicate insights.
- Collaborate with stakeholders to identify problems, propose data‑driven solutions and support budget allocation through marketing‑mix modelling.
- Design, launch and evaluate A/B tests and CRO initiatives using Optimizely, Adobe Target or Maxymiser.
Required profile
- Curious, data‑focused mindset with a habit of asking “why” and challenging the status quo.
- Strong interpersonal skills to work with cross‑functional teams and translate analytics into business impact.
Required skills
- SQL query writing.
- Experience with cloud data warehouses (Snowflake, Redshift, BigQuery).
- Data visualisation tools: Tableau, Looker Studio, Power BI, ThoughtSpot.
- Web analytics platforms: Google Analytics 360, Adobe Analytics, Appsflyer, Adjust.
- Tag management: Google Tag Manager, Adobe Launch.
- A/B testing and CRO tools: Optimizely, Adobe Target, Maxymiser.
What we offer
- 24 weeks paid parental leave for primary caregivers and four weeks for secondary caregivers.
- Paid family & fertility planning leave.
- Flexible working options, including part‑time.
- Recognition as one of Australia’s Best Workplaces™ and a Family Friendly Workplace.
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Published 12 hours ago
Expires 1 month from now
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carsales
Melbourne
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