Lifecycle Marketing Manager

About the role

Prezzee, a global leader in digital gifting and payments, is hiring a Lifecycle Marketing Manager in Sydney. The role owns the lifecycle marketing program for both consumer and business audiences, turning the Growth & Lifecycle strategy into targeted customer journeys, campaigns, messaging and optimisation. Reporting to the Head of Growth & Lifecycle, the manager shapes the lifecycle strategy and takes ownership of the journey portfolio, roadmap, campaign calendar and optimisation agenda, working closely with Martech, Growth & Insights, Marketing, Product, Data and Sales.

Key responsibilities

• Own and evolve B2C and B2B lifecycle journeys, covering onboarding, first purchase, recipient conversion, redemption, repeat purchase, cross-sell, win-back, reactivation and B2B reorder.
• Turn business priorities into journey plans, audience strategies, messaging, channel activity and measurable outcomes.
• Manage the lifecycle campaign roadmap and calendar, including always-on journeys, go-to-market campaigns, promotions and peak trading periods.
• Collaborate with Marketing, Sales, Product, Brand, Data, Martech and regional teams on localised, commercially aligned communications.
• Develop audience segmentation, personalisation and contact strategies, including frequency, suppression, re-engagement and sunset rules.
• Lead and support the Marketing Automation Specialist, providing priorities, coaching and quality standards.
• Drive testing and optimisation using customer behaviour, feedback and performance data.
• Partner with Growth & Insights to measure performance and decide which journeys and campaigns to scale, refine or stop.
• Work with Martech to define data, audience and trigger requirements, and maintain governance, accuracy, brand compliance and consent and privacy standards.

Required profile

• 10+ years of experience across lifecycle, CRM, retention or customer marketing.
• Demonstrated experience owning end-to-end customer journeys such as onboarding, engagement, retention, repeat purchase and win-back.
• Experience developing lifecycle programs across B2C and/or B2B journeys.
• Experience leading or directing marketers, automation specialists or agency partners.
• Strong stakeholder management and collaboration across Marketing, Sales, Product, Data, Creative and Technology.

Required skills

• Braze, HubSpot or similar marketing automation platform, and Segment or another CDP.
• Dynamic templating, personalisation scripting and HTML for email, with quality-checking and troubleshooting of campaign logic.
• Practical SQL and dashboarding/business intelligence tools.
• Audience segmentation, personalisation, consent management, campaign governance and QA.

What we offer

• Extra day of annual leave for each year with the company.
• Paid day off during your birthday month.
• Novated car leasing, ClassPass membership and office allowance.
• Flexible hours, Culture Swap Days and 30 days of work from anywhere per year.
• Staff discounts on gift cards, wellbeing support and learning through LinkedIn Learning.
• Employee resource groups and parental leave.