Head of Marketing, Campaigns and Digital

About the role

Lead enterprise-wide marketing, digital and integrated campaigns for a values‑driven, purpose‑led organisation based in Melbourne. This senior leadership position combines strategic thinking with hands‑on execution to drive measurable growth and impact.

Key responsibilities

• Develop and execute VMCH’s enterprise marketing and campaign strategy to support growth, customer acquisition, workforce priorities and organisational objectives.
• Drive digital marketing performance across website, search, paid media, social, email and other channels, focusing on customer journeys and conversion.
• Lead marketing technology, automation and responsible AI adoption to improve effectiveness, productivity and decision‑making.
• Oversee end‑to‑end campaign and content delivery, from audience insights and proposition development through to channel planning, execution, measurement and optimisation.
• Partner with senior leaders to translate organisational priorities into effective marketing strategies and campaigns.
• Build and develop a high‑performing multidisciplinary marketing, campaigns and digital team.

Required profile

• Extensive senior leadership experience in integrated marketing, enterprise campaigns and performance‑led customer acquisition.
• Proven ability to translate organisational priorities into measurable, integrated marketing activity.
• Strong commercial and analytical acumen, including budget management, ROI analysis and agency/supplier oversight.
• Excellent stakeholder management and influencing skills, providing strategic advice to senior leaders.
• Relevant tertiary qualification in marketing, commerce, communications, digital, business or a related discipline.

Required skills

• Digital marketing expertise across website performance, SEO, paid media, social and email channels.
• CRM‑enabled marketing, marketing automation and analytics platforms.
• Experience with marketing technology stacks and responsible AI tools.
• Data‑driven optimisation of campaigns and conversion pathways.

What we offer

• Competitive salary plus salary packaging with potential for increased take‑home pay.
• Flexible, family‑friendly work culture and wellbeing initiatives.
• Paid parental leave, employee assistance program and fitness discounts.
• Access to discounts on private health insurance, school holiday programs, car hire and more.
• Inclusive environment where diversity and inclusion thrive.