Head of Commercial – National Protein Sales (New Role)

About the role

Our client, a leading player in the Australian meat industry, is creating a senior commercial position to drive national protein sales. Reporting directly to the CEO, you will manage key accounts across New South Wales, Western Australia and South Australia while shaping commercial strategy nationwide.

Key responsibilities

• Own revenue, margin and customer growth outcomes for NSW, WA and SA.
• Lead a national commercial review process to ensure consistency, accountability and performance across the sales network.
• Personally manage and expand major foodservice, hospitality, contract‑catering and institutional accounts.
• Generate new high‑volume business across foodservice distribution, QSR, hospitality and aged‑care sectors.
• Lead complex contract negotiations, pricing discussions and tender submissions.
• Develop and execute national pricing strategy, margin management and commercial governance.
• Coordinate commercial activities across state sales teams and national accounts.
• Create structured account growth plans for strategic customers and build a pipeline of tender opportunities.
• Provide commercial leadership and market intelligence to the executive team.
• Support export growth initiatives in Asia‑Pacific and the Middle East.
• Coach and develop sales representatives in NSW, WA and SA.

Required profile

• 12+ years of commercial leadership experience, including at least 5 years leading multi‑state or national sales functions in a food‑manufacturing environment.
• Previous role as Sales Director, Commercial Director, General Manager – Sales or Head of Commercial within food manufacturing, foodservice, wholesale distribution, FMCG or protein commodities.
• Strong customer‑facing orientation with a passion for direct engagement.
• Existing relationships with major foodservice operators and contract caterers.
• Experience in meat, protein, food manufacturing, foodservice distribution or wholesale food businesses is highly regarded.

Required skills