Growth Marketer

About the role

Uspay.com.au is a fast-growing Australian technology scale-up focused on B2B payments, with a Melbourne office and teams across Australia and the USA. Its marketing team is described as being obsessed with the customer, and the Growth Marketer sits at the heart of driving customer behaviour through tests and programs. The role also takes the lead on testing affiliate, referral and word-of-mouth as a new channel.

Key responsibilities

• Read customer behaviour and turn it into testable hypotheses about what makes people refer, take the next step or come back.
• Design incentive and reward mechanics, including referral structures and activation nudges, across owned and partner channels.
• Lead the design, launch and testing of affiliates, referrals and word-of-mouth, then hand over a running mechanic if it proves out.
• Build and automate the operational side of tests using marketing and automation tools.
• Own the test loop: tracking, attribution reads and feeding learnings back into growth strategy and forecast.
• Own the goals and metrics of each program and test, including CPA, CAC and conversion.
• Partner closely with paid media, web and CRO specialists so briefs are sharp and actionable.

Required profile

• 2-4 years in growth or acquisition marketing, or an equally hands-on role, with real experience running paid and/or web/CRO work.
• Self-service B2B background highly regarded; SaaS, fintech, payments or accounting experience preferred.
• Experience designing incentive or reward mechanics, and a bonus if you have previously designed or tested referral, affiliate, loyalty or incentive programs.
• Structured thinker who enjoys breaking down ambiguous problems.

Required skills

• Fluent in attribution and A/B testing, with strong data presentation in Mixpanel, Amplitude, GA4 or similar.
• Comfortable building and automating processes in a marketing-automation or CRM tool.
• Ability to write and tighten on-brand test copy.
• Comfort in Figma and basic creative design is a plus.

What we offer

• Flexible working arrangements and a great work-life balance.
• A learning budget to accelerate your career.
• A workplace in the new Pay HQ in Windsor with collaborative spaces.

Candidates must complete a National Police Record Check. Applicants requiring adjustments during recruitment are encouraged to tell the employer.