Growth & Demand Generation Manager (B2B)

About the role

The Growth & Demand Generation Manager will lead the strategy that drives qualified pipeline and revenue across multiple B2B brands. Working closely with Brand Marketing, Sales and Digital teams, you will integrate paid media, automation, SEO, CRO and website performance to achieve measurable commercial outcomes.

Key responsibilities

• Develop and execute demand‑generation strategies aligned to pipeline and revenue targets across several brands and markets.
• Lead paid‑media performance across search, social, programmatic and retargeting channels.
• Own website optimisation, conversion‑rate optimisation and marketing‑automation/lead‑nurture programmes.
• Partner with SEO and content teams to grow organic demand and manage reporting, attribution and ROI measurement.
• Coach and develop a team of digital‑marketing specialists.

Required profile

• 10+ years of B2B demand‑generation or digital‑marketing experience.
• 5+ years of leadership experience within a marketing function.
• Proven ability to manage multi‑brand, shared‑services environments and stakeholder relationships across regions.
• Bachelor’s degree (MBA or postgraduate qualification preferred).

Required skills

• Paid‑media management (search, social, programmatic, retargeting).
• Marketing automation and lead‑nurture platforms.
• SEO and CRO techniques.
• Analytics, reporting and ROI measurement.

What we offer

• Inclusive culture recognised as a Great Place To Work®.
• Learning & development pathways, LinkedIn Learning access.
• Employee discounts on travel, retail, health and wellness.
• Career progression across a global network of brands.