Global Audience Growth Marketing Manager

About the role

The Global Audience Growth Marketing Manager will ensure CTM’s strongest ideas, executive perspectives, customer stories and strategic narratives are not only published, but actively distributed, amplified and discussed across the market. This strategic, highly collaborative role is for an ambitious B2B marketer curious about how audiences discover, engage with and build trust in brands.

Key responsibilities

• Identify opportunities to grow CTM’s reach and build relationships across relevant channels and communities.
• Develop scalable programs that extend the impact of CTM’s content and expertise.
• Lead initiatives across audience growth, executive and employee advocacy, community engagement and external visibility.
• Use data, AI, automation and emerging channels to continuously improve reach and engagement.

Required profile

• Strong experience in B2B audience growth, content distribution or demand generation.
• Understanding of how B2B audiences discover and trust brands, especially on LinkedIn and professional networks.
• Data‑driven approach with ability to use audience insights to inform strategy.
• Strategic, systems‑minded with stakeholder management and influencing skills.
• Bachelor’s degree in marketing, communications or related field; travel industry experience preferred.

Required skills

• LinkedIn
• AI and automation tools
• Data analysis

What we offer

• Flexible hybrid working
• Travel discounts
• Perkbox – retail, lifestyle, entertainment, health and wellbeing discounts
• Learning and development – including LinkedIn Learning
• Annual Volunteer Day and Chillout Days (additional flexible leave)
• Paid parental leave and up to 2 weeks of additional annual leave
• 24/7 wellbeing support and Employee Assistance Program (EAP)