Future Student Communications Coordinator

About the role

Torrens University Australia is looking for a Future Student Communications Coordinator to join its Future Students team in Surry Hills, Sydney. The role manages the operational and technical side of communications that guide prospective students from enquiry through application and enrolment. It is a hands-on position at the intersection of marketing automation, communications and technology, built around Salesforce Marketing Cloud, and is open to face-to-face and hybrid working.

Key responsibilities

• Create, code, test and deploy responsive EDMs and automated communications across multiple brands and future student journeys
• Manage campaigns, journeys and automation in Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Automation Studio)
• Use SQL, data extensions and segmentation logic to identify the right audiences
• Build and maintain automated communications from enquiry through application, events and enrolment
• Identify and fix rendering, coding or automation issues and continuously improve campaign performance
• Use reporting and analysis to develop and optimise campaigns, and recommend content and design improvements
• Advise on marketing automation technology and best practice

Required profile

• Comfortable combining technical skills with marketing communications and turning briefs into working campaigns
• Resourceful, curious and confident researching solutions to unfamiliar problems
• Able to manage competing priorities, meet deadlines and communicate with Marketing, Future Students, Technology and other stakeholders
• Enjoys a fast-moving pace and responds calmly to urgent communications

Required skills

• Strong HTML for responsive email templates and resolving rendering issues
• Practical experience administering and configuring Salesforce Marketing Cloud
• SQL for segmentation and data extensions, and AMPscript for dynamic content
• Experience building customer journeys, triggered communications and nurturing programs
• Advantageous: Salesforce Marketing Cloud Email Specialist certification, Salesforce Lightning experience, CSS and front-end development

What we offer

• Sydney-based role in Surry Hills with face-to-face and hybrid working
• Hands-on exposure to Salesforce Marketing Cloud and marketing automation
• Work across multiple brands, audiences and customer journeys
• Professional development and exposure to events and recruitment campaigns
• Occasional support for university events such as Open Days, including weekends or after hours