Digital Marketing Specialist - CRM & Email

About the role

New Era, a global lifestyle brand at the intersection of sport, fashion and culture, is moving its CRM and email marketing in-house and wants a Digital Marketing Specialist based in Melbourne. Reporting to the Head of Digital, you will own the CRM and lifecycle program end to end, turn product drops, sporting moments and key retail trading periods into targeted campaigns, and act as day-to-day lead for the agency partners across search, social, display and affiliate.

Key responsibilities

• Own the CRM calendar and plan, brief, build and deploy EDM campaigns in Klaviyo for product launches, collaborations, sporting moments and retail trading periods
• Manage customer segmentation, audiences, flows and automated lifecycle journeys
• Build personalisation strategies that lift engagement, conversion and revenue
• Grow the database and improve acquisition, retention, repeat purchase and customer lifetime value, including support for loyalty and VIP programs
• Test and optimise CRM campaigns
• Lead day-to-day agency management across SEO/AEO/GEO, SEM, Paid Social, Display and Affiliate, including channel briefs aligned to launches
• Review channel performance and ROAS, challenge agency recommendations and advise on budget allocation
• Track channel spend and budgets and produce regular reporting with actionable insights
• Work with Ecommerce, Merchandise and Creative teams to align campaigns commercially
• Build scalable processes across CRM, reporting, budgeting and agency management as the function grows in-house

Required profile

• 3+ years' experience in CRM, ecommerce or paid digital marketing, ideally in retail, sport, lifestyle or consumer brands
• Proven skills in customer segmentation, automation and lifecycle marketing
• Experience managing agency partners, channel budgets and performance reporting
• Ecommerce or direct-to-consumer experience preferred; tertiary qualification in Business, Marketing, Digital or similar preferred

Required skills

• Strong hands-on experience with Klaviyo (or a comparable CRM platform) and EDM
• Working knowledge of paid and organic channels, with exposure to GA4, Meta Ads Manager, Google Ads or Search Console

What we offer

• A package including bonus
• Access to exclusive brand events and product perks
• Career growth within an iconic global brand

Agency candidates looking to move in-house are encouraged to apply. Applications are made through the recruiter's application link.