Director, Brand, Sponsorship & Centurion (12‑Month Secondment)

About the role

The Director, Brand, Sponsorship & Centurion will lead a high‑performing team to shape and communicate the American Express brand promise across ANZ. This 12‑month secondment focuses on delivering differentiated sponsorships, member experiences and the strategic direction of the Centurion portfolio.

Key responsibilities

• Champion the American Express brand across ANZ, driving relevance, consideration and advocacy.
• Develop and execute integrated brand strategies and campaigns that strengthen customer engagement and support enterprise priorities.
• Oversee media, creative and agency strategies to ensure best‑in‑class execution and innovative storytelling.
• Design and deliver differentiated sponsorship, partnership and member experience programmes across entertainment, dining, retail, travel and sport.
• Define strategic priorities for premium benefits, lounge access and lifestyle platforms to boost loyalty and advocacy.
• Own the strategic direction and long‑term value proposition for the Centurion portfolio, aligning with enterprise goals.
• Provide executive oversight of portfolio economics, commercial performance and brand equity.
• Lead the Centurion strategy and roadmap using customer insights, competitive intelligence and market trends.

Required profile

Required skills