Digital/Performance Marketing Executive

About the role

The Digital/Performance Marketing Executive will join a fast‑growing D2C fashion brand to support paid media, CRM and reporting activities across local and international markets. Reporting to the Head of Marketing, you will work closely with a paid‑media agency to ensure campaigns run on brief, on budget and deliver measurable results.

Key responsibilities

• Brief and support the paid‑media agency on campaign requirements, ensuring clear and complete briefs.
• Monitor daily performance of campaigns on Meta, Google, Pinterest, TikTok and Klaviyo, flagging anomalies, budget pacing issues and creative fatigue.
• Review agency outputs (audience builds, ad copy, creative recommendations) and provide feedback before sign‑off.
• Maintain best‑practice campaign settings, including landing pages, audience architecture, bid strategies and creative formats.
• Plan and execute campaign tests, documenting learnings in a test‑and‑learn log.
• Execute email and SMS campaigns in Klaviyo, handling scheduling, QA, deployment and post‑send reporting.
• Monitor flow performance (welcome, abandoned cart, post‑purchase, win‑back) and suggest optimisation opportunities.
• Assist with segmentation builds and audience exports for paid‑media targeting.
• Own performance dashboards using tools such as Supermetrics and produce weekly/monthly reports covering MER, ROAS, CAC, CVR, CPC and CPA.

Required profile

• Early‑career digital marketer eager to build deep expertise across paid media, email and customer data.
• Hands‑on, detail‑oriented and comfortable working with external agency partners.
• Strong analytical mindset with the ability to spot performance issues quickly.

Required skills

• Meta advertising platform
• Google Ads
• Pinterest Ads
• TikTok Ads
• Klaviyo (email & SMS)
• Shopify
• Google Analytics
• Supermetrics (or similar reporting tools)