Digital Specialist - Paid Social & Creative

About the role

We are looking for a Digital Specialist focused on Paid Social to join Mable’s Performance Marketing team. You will drive our acquisition strategy, lead a transition to a video‑first approach and champion AI tools to boost creative efficiency.

Key responsibilities

• Execute paid social strategy across Meta and other platforms, managing daily campaign creation, optimisation and performance analysis.
• Plan and manage budgets, ensuring account hygiene and effective spend across campaigns.
• Collaborate with the in‑house Creative Studio and Content Team to produce channel‑first, video‑first creative that aligns with brand guidelines.
• Report on campaign performance, identify growth opportunities and maintain a test‑and‑learn framework.
• Integrate AI‑powered tools to streamline creative workflows and improve asset quality.

Required profile

• Highly motivated, forward‑thinking digital marketer with a strong focus on paid social.
• Experience managing Meta ad campaigns and a passion for video‑first content.
• Ability to work closely with creative and performance teams to meet acquisition goals.

Required skills

• Meta Ads (Facebook/Instagram) campaign management
• Budget planning and optimisation
• Video‑first creative production
• AI‑based creative tools
• Campaign reporting and analytics