Digital Performance Lead

About the role

Join a leading Australian travel organisation as the Digital Performance Lead, based in a beachfront office on the Gold Coast. You will own the strategy, execution, optimisation and performance of key digital marketing channels, driving enquiry growth and revenue across multiple consumer brands.

Key responsibilities

• Lead end‑to‑end digital campaign planning, execution, optimisation and reporting across paid and owned channels.
• Manage and optimise spend on Google Ads, Meta Ads, EDMs and other performance platforms.
• Analyse campaign and website performance using GA4 and digital reporting tools.
• Develop and execute testing strategies to improve conversion and channel effectiveness.
• Identify new growth opportunities through data analysis, consumer insights and market trends.
• Implement AI and automation solutions to improve efficiency and scalability.
• Collaborate with wider marketing and analytics teams to deliver commercial outcomes.
• Mentor junior team members and champion a test‑and‑learn culture.

Required profile

• Minimum five years of experience managing high‑performing digital marketing campaigns on Google Ads and Meta platforms.
• Proven track record of delivering measurable ROI and lead‑generation outcomes.
• Strong commercial acumen with strategic thinking capability.
• Excellent stakeholder management and communication skills.
• Exposure to AI, automation and modern marketing technology tools.

Required skills

• Google Ads
• Meta advertising platforms
• GA4 (Google Analytics 4)
• Digital reporting and campaign optimisation tools
• Data analysis and interpretation of large datasets
• AI and automation solutions for marketing

What we offer

• Beachfront Gold Coast office location.
• Career development across a portfolio of established consumer brands.
• Ongoing professional development and training.
• Travel discounts, employee benefits programme and wellbeing initiatives.
• Access to financial advisory services and social events.
• Volunteer leave to support community initiatives.