Digital Media Lead

About the role

Chanel is seeking an agile Digital Media Lead to shape and execute its digital strategy across luxury fashion, beauty, fragrance and jewellery. You will connect digital media.com and e‑business, translating business objectives into high‑impact campaigns and driving innovation in the market.

Key responsibilities

• Build a digital transformation roadmap with milestones that align with division objectives.
• Translate corporate, campaign and e‑business guidelines into actionable digital plans.
• Contribute to the annual media strategy framework and create integrated, full‑funnel digital campaigns.
• Incorporate first‑party data and media‑agency planning tools to optimise strategies.
• Lead the local paid‑search strategy, manage agency relationships and negotiate contracts.
• Oversee the media‑agency digital workflow to ensure seamless implementation and KPI delivery.
• Report performance metrics to the Corporate Media Manager and provide training to internal stakeholders.

Required profile

• Proven experience in digital media within a luxury or premium brand environment.
• Strong stakeholder management and the ability to influence cross‑functional teams.
• Strategic mindset with a focus on data‑driven decision making.
• Excellent communication skills and a collaborative approach.

Required skills

• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Performance Marketing
• Paid Search
• Connected Television (CTV) platforms
• Media agency planning tools