Digital Marketing Specialist

About the role

Fuzzy Operations produces some of Australia's most loved music events, from club shows and touring to large outdoor events such as elrow at Bondi Beach. The Digital Marketing Specialist delivers integrated digital campaigns and content across Fuzzy's event portfolio to build audiences, drive ticket sales and strengthen engagement. Reporting to the Head of Marketing, the role covers paid advertising, organic content, influencer partnerships, email and SMS, and keeps campaigns responsive across a busy event calendar.

Key responsibilities

• Deliver digital strategies across agreed audiences, timelines and budgets, and build, manage and optimise paid campaigns on Meta Ads Manager, TikTok Ads Manager and Google Ads (Search, Display, YouTube)
• Develop targeting and retargeting with first-party data, custom audiences and lookalikes, and test creatives to improve conversion rates and return on ad spend
• Plan content for multiple event and brand social accounts, maintain content calendars and brief creative partners; identify and recommend influencers
• Manage the CRM and sign-up platforms, including segmentation, email and SMS campaigns, presale registrations and database quality
• Report regularly on advertising, content, influencer activity, CRM performance and audience growth, and track spending against ticket sales targets
• Collaborate with the marketing team and event partners, and undertake event-day duties including evenings, weekends and public holidays

Required profile

• At least 5 years' digital marketing experience delivering and optimising campaigns across multiple brands or events
• Demonstrated experience managing multiple social accounts, content calendars and platform-specific creative
• Excellent copywriting, commercial judgement and organisation, able to manage competing deadlines
• Desirable: experience in live music, festivals, entertainment or ticketing, and familiarity with Braze, Tradable Bits, GA4 and Google Tag Manager

Required skills

• Meta Ads Manager and Meta Business Suite
• TikTok Ads Manager and Google Ads
• CRM, email marketing, SMS and audience segmentation
• Conversion tracking, attribution and performance reporting

Applications close 5pm AEDT on 6 November and must include a cover letter and resume. Flexible working arrangements can be discussed.