Digital Marketing Specialist

About the role

We are partnering with a founder‑led business education and mentoring company that helps fitness, health and wellness founders grow. The team is lean, fast‑paced and expects high standards, offering genuine ownership and direct access to decision‑makers.

Key responsibilities

• Build, launch and optimise Meta lead‑generation campaigns, identifying audiences, offers and creative opportunities.
• Brief internal content creators, use performance data to iterate, and track the journey from ad click to lead quality and conversion.
• Improve landing pages, funnels, CRM activity and email nurture sequences.
• Support Google Ads and broader customer‑journey initiatives, reporting on performance and next steps.

Required profile

• Hands‑on experience with Meta Ads Manager and generating high‑ticket service leads (coaching, education, fitness, wellness, etc.).
• Strong understanding of audiences, offers, hooks and creative testing.
• Proactive mindset, able to notice needs, act quickly and maintain high standards.
• Comfort with direct feedback and a fast‑moving environment.

Required skills

• Meta Ads Manager
• Google Ads
• Landing page and funnel optimisation
• CRM and email marketing tools