Digital Marketing & Performance Specialist
Energy Power Systems Australia · Melbourne
Job description
About the role
Energy Power Systems Australia (EPSA) is seeking a commercially‑minded Digital Marketing & Performance Specialist to build and elevate its digital marketing capability. This hands‑on position will own analytics, website performance, SEO, conversion optimisation and digital reporting while executing campaigns across web, email and social channels.
Key responsibilities
- Own Google Analytics 4, Search Console and overall digital performance measurement.
- Monitor, analyse and optimise website, search and conversion performance.
- Plan and execute digital campaigns across paid, organic, social, email and website channels.
- Develop dashboards, reporting and insights to support business decisions.
- Drive SEO initiatives and website optimisation activities.
- Create and optimise digital content, landing pages and customer journeys.
- Establish testing and continuous improvement practices across digital marketing.
- Partner with stakeholders and agencies to improve digital performance and customer outcomes.
Required profile
- Tertiary qualification in Marketing, Digital Marketing, Analytics, Communications or equivalent experience.
- Experience in a B2B, industrial, engineering or technical environment.
- Hands‑on digital marketing experience with responsibility for analytics, campaign execution and optimisation.
- Strong analytical skills and ability to translate complex data into practical recommendations.
- Curiosity and capability in applying AI and emerging digital technologies.
Required skills
- Google Analytics 4
- Google Search Console
- SEO and digital performance reporting
- Marketing automation platforms
- Content management systems
- Digital advertising platforms
- Conversion optimisation (CRO) and attribution modelling
- AI‑driven search and content discovery tools
What we offer
- Structured onboarding and development through Cat® University
- Paid birthday leave and volunteer leave
- Team member recognition and service awards
- Referral program incentives
- Retail and health insurance discounts
- Novated leasing options
- Paid parental leave
- Learning and development opportunities
Questions fréquentes
Why are you reporting this job?
Explore further
Salaries, guides and searches in Australia.
Salary: Digital Marketing Specialist Based on 19 job offers in AustraliaSalaries by job title
Apply in 30 seconds
Enter your email to apply. An account will be created automatically.
By continuing, you accept our terms of use.
Already have an account? Login
A question about this job?
Ask it here: you will get the full job summary by e-mail, right away.
Published 7 hours ago
Expires 1 month from now
9 views · 0 interested
Boost your chances
Upload your CV — we will match you with relevant openings.
Analyzing your CV...
Energy Power Systems Australia
Melbourne