Digital Marketing Manager - Multi-Brand Portfolio

About the role

East West Group is looking for a tenacious digital marketer to own and drive digital initiatives across its multi-brand portfolio. The role covers planning, building and delivering campaigns that deliver growth, with hands-on work in SEO, paid social, EDMs, website UX and more. It is based in Coopers Plains and is offered in a hybrid arrangement.

Key responsibilities

• Own and manage the digital marketing toolkit: Google Ads, Search Console, GTM, Meta Ads, LinkedIn Ads, SEO/SEM, HubSpot, EDM journeys and WordPress (with developer support)
• Partner with the wider Marketing Team to build and maintain a social media presence aligned to brand and strategy
• Measure and report on digital activity against goals, ROI and KPIs
• Manage brand blogs, keyword research, content creation, publishing and optimisation
• Plan and run eDM lead nurturing and automation, from content and segmentation to reporting
• Lead organic and earned social strategy across Facebook, Instagram, LinkedIn, TikTok and YouTube
• Manage relationships with UGC creators and influencers where relevant
• Work with stakeholders to keep brand websites intuitive, on-brand and easy to use
• Stay ahead of digital and social trends and opportunities

Required profile

• Experience in a similar digital marketing role, comfortable managing competing priorities
• Meticulous, detail-oriented approach with a creative mindset
• Excellent written and verbal communication, confident presenting ideas and results
• Appetite for continuous learning as tools and platforms evolve
• Team player who collaborates well and communicates proactively

Required skills

• Sound knowledge of SEO, SEM (Google Ads, Display, Remarketing) and managing brand accounts across Google Ads, Search Console and Google My Business
• Experience with CMS/CRM tools, marketing databases, email/eDM, social media, landing pages and advertising campaigns
• Website analytics tools such as Google Analytics
• Microsoft Office, especially Excel and PowerPoint