Digital Marketing Manager

About the role

The Novotel & ibis Styles Melbourne Airport is a dual-branded property with 464 rooms, located just steps from Terminal 4 of Melbourne Airport. As its Digital Marketing Manager, you will own the online presence of both brands, from microsites and Accor channels to third-party platforms, and keep imagery, content, special offers and e-newsletters fresh.

Key responsibilities

• Run the social media channels (with agency support) and drive website traffic through SEO and SEM
• Build a rolling 12-month marketing calendar covering Food & Beverage venues, leisure offerings and Meetings & Events, including promos, event activations, collateral design, eDMs and paid campaigns
• Manage supplier and media agency relationships, grow the guest database and maintain the image and video library
• Report monthly on campaign ROI and work closely with the Director of Sales & Marketing
• Champion PR and communications across the hotel and propose new initiatives

Required profile

• A creative person who thrives on variety and juggling deadlines
• Comfortable writing copy, briefing agencies and building a 12-month marketing calendar
• Natural connector with energy, ideas and a sense of humour

What we offer

• Learning programs through the Learn Your Way Academy platforms, with self-paced training, virtual webinars and face-to-face sessions
• Heartist employee benefit card with discounts on accommodation, food and beverage at Accor properties worldwide
• Complimentary car parking
• Mental health and well-being support, including access to the Employee Assistance Program