Digital Marketing Manager

About the role

We are looking for an entrepreneurial, data‑driven Digital Marketing Manager to lead our paid digital strategy across search, programmatic and affiliate channels. This permanent hybrid role will drive eCommerce and store growth for Australia’s largest privately‑owned family retail group.

Key responsibilities

• Develop, execute and optimise always‑on and seasonal paid campaigns across Paid Search, Performance Max, Programmatic and Affiliate networks.
• Own budget allocation, financial forecasting, reconciliation and ROI optimisation for multi‑channel digital spend.
• Monitor the digital roadmap, run test‑and‑learn initiatives and manage supplier partnerships.
• Collaborate with eCommerce, Brand, CRM and Analytics teams and manage external agency relationships.

Required profile

• Minimum 6 years of experience in paid digital or performance marketing at scale.
• Proven track record managing paid search, programmatic and affiliate programmes.
• Strong understanding of eCommerce performance drivers, acquisition and conversion optimisation.
• Excellent project management, communication and stakeholder engagement skills.

Required skills

• Paid search, programmatic and affiliate marketing expertise.
• Advanced analytics using Google Analytics, Google Marketing Platforms and Looker Studio.
• Proficiency with Excel for data analysis and reporting.

What we offer

• Competitive salary plus superannuation, profit‑share scheme and team discounts.
• Hybrid work flexibility and a vibrant, collaborative culture.
• Clear career progression within a market‑leading retail group.
• Access to employee assistance program, gym discounts and generous brand discounts.