Digital Marketing Manager

About the role

Konica Minolta is seeking a Digital Marketing Manager to lead and grow its B2B digital marketing strategy. You will own the digital presence, deliver integrated campaigns, and drive measurable business growth.

Key responsibilities

• Set and execute short, medium and long‑term digital marketing strategy using data and customer insights.
• Lead website strategy, UX, landing pages, A/B testing, conversion optimisation and tracking.
• Improve performance across email, marketing automation, SEM, social media, paid digital advertising and other channels.
• Manage digital platforms (automation, analytics, personalisation, campaign management) and explore new technologies including AI.
• Collaborate with Sales to align campaigns, enhance lead quality and develop account‑based marketing programs.
• Oversee digital agency partners from briefing through optimisation.
• Partner with Data & Insights to turn data into insights and report on ROI, pipeline contribution and CPA.
• Manage the digital marketing budget and allocate spend across channels and agencies.

Required profile

• Commercially minded digital marketer with proven ability to turn strategy into measurable results.
• Experience delivering B2B digital marketing, marketing automation, CRM and account‑based marketing.
• Hands‑on experience with paid search, paid social, SEO, email and strong knowledge of Google Analytics.
• Experience managing website development, landing pages, user journeys and conversion funnels.
• Ability to assess and apply new technology, including AI‑enabled tools.
• Commercial experience managing budgets and demonstrating ROI.
• Strong relationship‑building skills across Sales, creative, data teams and agency partners.

Required skills

• Google Analytics
• SEO
• Paid search (SEM)
• Paid social advertising
• Email marketing
• Marketing automation platforms
• CRM systems
• A/B testing
• AI‑enabled marketing tools

What we offer

• Collaborative team culture with support for ideas and development.
• Commitment to diversity, inclusion and ethical practices.
• Flexible workplace policies, paid parental leave and domestic violence policy.
• Equal opportunity employment and assistance for recruitment adjustments.