Digital Marketing Manager

About the role

We are looking for a Digital Marketing Manager to drive customer acquisition, retention and revenue growth for a premium Australian fashion brand. You will work closely with eCommerce and Creative teams to plan, execute and optimise performance‑driven campaigns across paid media and lifecycle marketing channels.

Key responsibilities

• Manage and optimise paid media campaigns on Meta, Google and TikTok.
• Oversee campaign structure, audience targeting, bidding strategies and creative testing.
• Administer an annual advertising budget exceeding $1M.
• Monitor and improve performance metrics such as ROAS, CoS, CPA and NCAC.
• Collaborate with creative teams to brief and develop new advertising assets.
• Manage and optimise Klaviyo lifecycle flows.
• Develop audience segmentation strategies to boost targeting and engagement.
• Prepare weekly and monthly reporting across paid media and CRM channels.

Required profile

• 3–5+ years of experience in digital or performance marketing.
• Hands‑on experience managing Meta, Google, TikTok and Klaviyo platforms.
• Experience handling annual media budgets of $1M–$2M.
• Familiarity with reporting tools such as Triple Whale or Profit Peak.
• Strong analytical, data‑driven approach.
• Passion for fashion and eCommerce.

Required skills

• Meta (Facebook) Ads
• Google Ads
• TikTok Ads
• Klaviyo
• Triple Whale
• Profit Peak

What we offer

• Generous compensation package.
• Opportunity to contribute to a growing, collaborative and kind team.