Digital Marketing Executive

About the role

The Digital Marketing Executive will join a fast‑growing D2C fashion brand and work directly with the Head of Marketing and an external paid‑media agency. This hands‑on position supports daily execution, monitoring and reporting of paid‑media, email/SMS (Klaviyo) and customer‑data activities across multiple markets.

Key responsibilities

• Brief and coordinate paid‑media campaigns on Meta, Google, Pinterest, TikTok and ensure agency deliverables meet brand standards.
• Monitor live campaign performance, flag budget pacing, KPI drift and creative fatigue, and recommend optimisations.
• Execute, QA and schedule email and SMS flows in Klaviyo, monitor flow performance and suggest improvements.
• Build and export audience segments from Klaviyo for paid‑media targeting.
• Maintain performance dashboards using Supermetrics, Shopify, Google Analytics and generate weekly/monthly reports covering MER, ROAS, CAC, CVR, CPC and CPA.
• Document campaign structures, naming conventions, tagging and test‑and‑learn results.

Required profile

• Early‑career digital marketer eager to develop expertise across paid‑media, CRM and data analytics.
• Detail‑oriented with strong analytical mindset and ability to spot performance anomalies.
• Proactive communicator comfortable collaborating with agency partners and internal stakeholders.

Required skills

• Hands‑on experience with Meta Ads, Google Ads, Pinterest Ads, TikTok Ads.
• Proficiency in Klaviyo for email/SMS campaign management.
• Familiarity with Shopify, Google Analytics and Supermetrics for data extraction and reporting.
• Ability to build audience segments and export lists for targeting.

What we offer

• Opportunity to work in a dynamic, fast‑growing fashion e‑commerce environment.
• Hands‑on exposure to multiple digital channels and a supportive mentorship from senior marketing leadership.