Digital Content and Event Marketing Manager

About the role

Transport Australia is seeking a Digital Content and Event Marketing Manager to grow audience reach, strengthen digital storytelling and drive participation in events and programmes. This hands‑on role blends campaign planning, content production and performance analysis, reporting to the Executive Director, Program and Communication.

Key responsibilities

• Plan and execute integrated campaigns across events, leadership programmes, policy priorities and member opportunities, with clear audiences, milestones and measures.
• Lead marketing for industry events, Fellowship recruitment and awards, creating email sequences, social posts, website copy and calls‑to‑action.
• Produce digital content – writing, short videos, photography and visual assets for LinkedIn, Instagram, the website and email channels.
• Own content schedules, approvals, publishing and community engagement while maintaining brand and accessibility standards.
• Capture event content, amplify speakers and support targeted follow‑up to extend event value.
• Track reach, engagement, registrations and enquiries, using data to refine campaigns and demonstrate broader influence.
• Support media preparation, coordinate opportunities and monitor coverage, escalating sensitive matters as needed.
• Collaborate using member insights, audience segmentation and CRM data to improve targeting and reporting.

Required profile

• Strong practical experience in digital communications, content marketing, event marketing or audience engagement.
• Excellent writing and editing skills, able to make complex industry and policy topics clear and engaging.
• Experience delivering integrated campaigns across social media, websites and email.
• Confidence producing high‑quality video, photography and graphics.
• Understanding of analytics, audience targeting and conversion.
• Strong organisation, prioritisation and stakeholder‑management abilities.
• Ability to work independently and collaboratively within a geographically dispersed team.

Required skills

• Salesforce or similar CRM (preferred).