Content & Acquisition Marketing Manager

About the role

Tyro is seeking a Content & Acquisition Marketing Manager to lead the creation and execution of acquisition campaigns across its owned channels. You will craft engaging content, shape the brand’s social presence, and collaborate with cross‑functional teams to deliver integrated marketing initiatives.

Key responsibilities

• Develop and launch acquisition campaigns across owned digital channels.
• Create compelling content that drives brand awareness and customer acquisition.
• Own the always‑on social media strategy, generating fresh ideas and overseeing execution.
• Partner with Brand, Growth Marketing, Corporate Affairs, HR and Product teams to deliver cohesive campaigns.
• Brief creative agencies and contribute hands‑on to content production when needed.
• Continuously review and evolve the social approach as the brand platform refreshes.
• Support planning, coordination and delivery of paid and organic campaign assets across owned, earned and partner channels.

Required profile

• 2–4 years of experience in content, social media or acquisition marketing.
• Proven ability to work within brand guidelines and campaign frameworks.
• Strong track record creating content for acquisition or brand campaigns.
• Hands‑on experience managing social media channels.

Required skills

• Experience with social media platforms (e.g., LinkedIn, Instagram, Twitter).