Conferences Marketing Manager
gartner · Sydney
Job description
About the role
Gartner is looking for an innovative, commercially driven Global Conference Marketing Manager to lead and execute marketing strategies for its conferences. The role combines strategic ownership with hands‑on execution across the full conference marketing lifecycle, aiming to drive paid registrations and qualified sales leads.
Key responsibilities
- Develop deep product and conference expertise to position Gartner’s value proposition.
- Design and execute multi‑channel inbound and outbound campaigns, including SEO/SEM, email, display, and social media.
- Leverage attendee insights and competitive analysis to craft messaging and assess market opportunities.
- Collaborate with program management, sales enablement, and external partners to ensure on‑time, high‑quality campaign delivery.
- Monitor performance metrics, optimise channel mix, and report results to stakeholders.
Required profile
- Minimum 7+ years of outbound/digital marketing experience with revenue responsibility.
- Strong project‑management skills and ability to work cross‑functionally.
- Data‑driven mindset with experience analysing campaign performance.
- Willingness to travel within Australia and internationally as needed.
Required skills
- Google Analytics
- Eloqua (or similar marketing automation platform)
- SEO/SEM expertise
- Adobe Experience Manager (preferred)
What we offer
- Competitive base salary
- Flexible hybrid work environment
- Collaborative and creative team culture
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Published 1 day ago
Expires 1 month from now
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gartner
Sydney