Community Engagement Lead

About the role

The Rugby World Cup Australia is seeking a Community Engagement Lead to design and deliver grassroots programmes, community activations and fan‑focused initiatives across rugby clubs, schools and multicultural communities. Based in Sydney and reporting to the Activations & Community Engagement Manager, you will work within the Marketing & Communications team to connect the 2027 tournament with diverse Australian audiences.

Key responsibilities

• Develop and execute community engagement programmes that align with the Rugby World Cup 2027 strategy.
• Plan and deliver activations, promotional events and fan experiences that boost brand awareness and ticket sales in host cities.
• Coordinate milestone campaigns such as the Trophy Tour, One Year to Go, 100 Days to Go and the Schools Program.
• Manage day‑to‑day delivery of engagement events, roadshows and campaigns alongside the Activations & Community Engagement Manager.
• Collaborate with Marketing, Communications, World Rugby and external partners to ensure alignment with broader marketing objectives.
• Build and maintain relationships with Rugby Australia, State Unions, host cities, schools, clubs and community organisations.
• Support the creation of digital and social content and contribute to reporting and project coordination.

Required profile

• Minimum 2 years experience delivering community engagement programmes within sport, major events or similar contexts.
• Passion for rugby and community development, with a strong understanding of Australian multicultural communities.
• Excellent stakeholder management and communication skills.
• Ability to work in a fast‑paced environment and manage multiple projects simultaneously.

Required skills