CDP Architect (Tealium)

About the role

Credera, a global consultancy within Omnicom, is looking for a CDP Architect to define and deliver Tealium-led customer data and CDP solutions. The role bridges business requirements, data strategy and technical implementation so that Tealium solutions are scalable, compliant, integrated and aligned to client objectives. It combines strategic advisory with hands-on Tealium solution design, covering the Tealium Customer Data Hub, adjacent CDP platforms and the wider Martech ecosystem.

Key responsibilities

• Advise clients on Tealium-led CDP strategy, governance, operating models and roadmaps, and assess existing Tealium, CDP, martech and data landscapes.
• Design end-to-end Tealium architectures across iQ, EventStream, AudienceStream, DataAccess, data sources and connectors, including data layers, event specifications, identity stitching, audiences and activation patterns.
• Specify integrations with CRM, MAP, analytics, data warehouse, consent, media, ecommerce and mobile apps, and produce architecture artefacts and delivery guidance.
• Guide delivery teams through configuration, integration, QA, release and optimisation, and provide hands-on design input on profiles, libraries, tags, extensions, APIs and environments.
• Identify risks such as data quality, consent, duplicate events, identity gaps and tag bloat, and recommend fixes.
• Align audience strategy, campaign orchestration, data governance and consent enforcement with Tealium capabilities, and help clients move to governed, real-time customer data operations.
• Support proposals, estimates, solution shaping, platform assessments and CDP maturity reviews, and develop reusable Tealium/CDP patterns, QA checklists, data layer templates and governance models.
• Mentor consultants and stay current on Tealium releases, certifications, the partner ecosystem and CDP market trends.

Required profile

• Significant experience, typically 6+ years, across Tealium, CDPs, tag management, analytics, data integration or martech platforms.
• Demonstrated experience leading architecture or technical design for complex Tealium or customer data implementations.
• Experience in consulting, digital delivery, enterprise technology, analytics implementation or customer data environments preferred.
• Able to communicate technical data and platform concepts clearly to business and technical stakeholders.
• Strong workshop facilitation, stakeholder management and cross-functional collaboration skills.

Required skills

• Deep Tealium and CDP platform expertise, including iQ, EventStream, AudienceStream, DataAccess and connector-based activation.
• Understanding of CDP concepts: data collection, identity resolution, consent, enrichment, segmentation and activation.
• Enterprise Tealium solutions across web, mobile, server-side, offline and cloud data sources.
• Working knowledge of other CDPs or composable customer data architectures.