Brand Manager – 12‑Month Contract

About the role

The LEGO Group is seeking a passionate Brand Manager on a 12‑month contract to drive consumer demand and brand equity for an assigned portfolio. Reporting to the Brand Director, you will act as the product and audience expert, translating insights into compelling marketing initiatives.

Key responsibilities

• Develop and implement innovative, insight‑driven marketing plans that build brand equity and active consumers.
• Collaborate across Marketing, Sales, Operations and Business Intelligence to align audience strategies and achieve objectives.
• Monitor competitor activity and market trends, adjusting strategies as needed.
• Contribute to pricing, assortment planning and global brand marketing networks.
• Lead media strategy development (traditional and digital) and manage agency relationships.
• Provide consumer sales recommendations, monthly forecasting and participate in S&OP planning.
• Analyse theme and product performance, identify short‑term tactics, and run budgets for multiple brands and campaigns.

Required profile

• Passionate and dynamic with a strong interest in brand building.
• Product and audience expert capable of turning insights into action.
• Collaborative “one‑team” attitude across functions.
• Analytical mindset with experience in performance review and commercial planning.
• Ability to manage budgets and forecast sales for a portfolio.

Required skills

What we offer

• 12‑month contract covering parental leave.
• Opportunity to work with a globally recognized brand.
• Exposure to cross‑functional teams and international brand networks.