Brand & Content Marketing Specialist

About the role

Dahua is looking for a proactive and creative Brand & Content Marketing Specialist to strengthen its brand presence across Australia and New Zealand. The role focuses on producing high-quality, locally relevant brand and marketing content such as press releases, case studies, website articles, partnership announcements and campaign messaging. It works closely with Emerging Business teams to support go-to-market development of new B2B and consumer product categories, turning product and business priorities into effective local marketing. It suits someone who combines strong writing and storytelling with practical marketing and commercial thinking.

Key responsibilities

• Develop local marketing content including press releases, case studies, customer stories, website articles, partnership announcements and campaign materials, and localise regional and global content for ANZ audiences.
• Maintain consistent brand messaging, tone of voice and positioning across channels, and strengthen local brand presence and thought leadership.
• Support local PR and media relations, including media outreach and partnership announcements, and coordinate corporate communications for key brand and business announcements.
• Work with stakeholders, customers, partners and agencies to identify PR and earned media opportunities.
• Partner with Emerging Business teams on new B2B and consumer product categories, supporting go-to-market activities, launch messaging and short-form content such as TikTok.
• Coordinate content production with external agencies, videographers and creators, monitor campaign performance and recommend improvements.

Required profile

• Bachelor's degree in Branding, Marketing, Communications, Journalism or a related field.
• 4-5+ years of experience in brand marketing, content marketing, marketing communications or a related role.
• Experience across B2B and/or B2C marketing environments preferred; experience in technology, consumer electronics or emerging product categories advantageous.

Required skills

• Excellent English writing and copywriting, with proven marketing content creation.
• Strong storytelling and the ability to turn complex product or business information into engaging content.
• Hands-on approach, able to develop content independently from brief to delivery.
• Good understanding of brand positioning, messaging and tone of voice.
• Stakeholder engagement and project management skills.
• Advantageous: TikTok, short-form video or creator marketing experience.