Associate Director – Marketing

About the role

This senior marketing position is with a leading Australian asset manager, responsible for shaping and delivering integrated marketing initiatives across asset management and non‑bank lending businesses. The role combines strategic ownership with hands‑on execution to drive brand growth, capital raising and customer acquisition.

Key responsibilities

• Develop and implement integrated marketing plans aligned with business, distribution, brand and growth objectives.
• Lead end‑to‑end campaigns from strategy and briefing through execution, optimisation, measurement and reporting.
• Oversee marketing for non‑bank lending, including product marketing, broker and customer acquisition campaigns.
• Produce high‑quality financial services content for websites, email, social media, presentations, brochures, videos and other client‑facing materials.
• Monitor performance data, use insights to improve engagement, conversion and overall effectiveness.
• Drive use of marketing automation, CRM, AI and analytics to enhance personalisation and efficiency.
• Manage digital marketing activities such as SEO, SEM, paid media, landing pages and conversion optimisation.
• Maintain consistent brand messaging and visual identity across all channels.
• Support PR, thought leadership, awards, sponsorships and broader brand‑building initiatives.
• Coordinate marketing delivery for investor, broker and corporate events, webinars and conferences.

Required profile

• At least 8 years of experience in financial services, preferably asset or investment management.
• Strong understanding of the Australian financial services market.
• Proven ability to develop and execute integrated marketing campaigns supporting distribution, capital raising or brand objectives.
• Excellent financial‑services writing and editing skills, able to translate technical investment information for varied audiences.
• Highly organised, commercially minded and capable of managing competing deadlines independently.

Required skills

• Salesforce
• Account Engagement or Marketo
• Email marketing, audience segmentation, campaign automation, landing pages and lead‑management processes
• Website content management systems
• SEO, SEM
• Google Analytics, Google Search Console
• Digital advertising platforms