Agency Marketing Manager – Global Business Marketing

About the role

The Scaled Growth Agency Marketing team, part of Global Business Marketing (GBM), is looking for an experienced marketer to drive agency expansion on TikTok. You will help existing agencies deepen their TikTok investment and bring new agencies into the platform, working closely with sales and product teams.

Key responsibilities

• Lead Book of Business penetration programs to activate more advertisers within managed agencies.
• Design and execute marketing initiatives for new agency acquisition aligned with global strategy.
• Plan and deliver TikTok‑owned agency events such as Agency Day, Top Table, and Showtime.
• Scale matchmaking and co‑growth programs that connect agencies with advertisers.
• Drive executive‑level engagement for Tier 1 agencies, including early product access and beta opportunities.
• Collaborate with regional and global marketing, Marketing Solutions, and Agency Sales to adapt strategies and create educational assets.
• Define success metrics and measure impact against expansion and revenue goals.

Required profile

• 5+ years of experience in B2B, integrated, growth, or agency marketing.
• Proven track record of developing programs that drive growth, retention, and revenue in partnership with sales.
• Experience managing cross‑functional initiatives across Sales, Product Marketing, Enablement, and regional teams.
• Strong project‑management, stakeholder communication, and execution abilities.
• Data‑driven decision‑making using business metrics.

Required skills

What we offer

• Opportunity to shape TikTok’s agency ecosystem at a global scale.
• Collaboration with senior leaders across sales, product, and marketing.
• Dynamic, fast‑paced environment with high impact projects.