Activation Director - Performance

About the role

The Activation Director – Performance will lead activation excellence across the agency and its client portfolio. Reporting to senior leadership, you will own end‑to‑end activation delivery, ensuring campaigns meet KPI targets and generate strong ROI.

Key responsibilities

• Provide senior thought leadership on activation strategy, emerging trends and performance opportunities.
• Drive activation craft from workflow design and quality control through commercial delivery.
• Collaborate with planning, product and media teams to shape innovative activation solutions.
• Maintain governance, optimisation and measurement frameworks for all activation disciplines.
• Build and nurture relationships with senior client stakeholders, acting as escalation point for media‑related challenges.
• Identify and integrate broader agency capabilities to solve complex client problems.

Required profile

• Proven senior leadership experience in media activation, performance marketing or related fields.
• Strong client‑facing skills with a track record of delivering measurable business outcomes.
• Ability to influence senior stakeholders and lead cross‑functional teams.
• Strategic mindset with a focus on innovation and continuous improvement.

Required skills