Social Media Marketing Intern

About the role

A creative, proactive and camera-confident Social Media Marketing Intern is sought to join the marketing team. You will take part in the full content creation process, from brainstorming and scriptwriting to filming, editing, publishing and analysing performance across social media platforms. The role involves real-world marketing projects, creative input and appearances in short-form videos, with a focus on Xiaohongshu (RED), TikTok, Instagram and Douyin. A Marketing degree is not essential.

Key responsibilities

• Assist with copywriting and content creation for social media posts.
• Appear on camera and take part in short-form videos, including lifestyle content, office vlogs and promotional videos.
• Help plan, script, film, edit and produce short videos (typically 15-60 seconds).
• Publish and manage content across platforms and help optimise publishing workflows.
• Monitor performance metrics such as views, likes, shares and comments, and recommend improvements.
• Carry out competitor research and support content strategy and positioning.
• Support brand marketing initiatives, personal branding (IP) projects and online promotional campaigns.

Required profile

• Proactive attitude with strong English and Mandarin communication skills.
• Comfortable on camera and familiar with TikTok, Xiaohongshu (RED), Douyin and other short-video platforms, including their trends and algorithms.
• Strong writing skills for captions, copy and video titles.
• Good time management and organisation, able to work independently and meet deadlines.
• Portfolio requested: managed social accounts, original short-form videos, scripts, graphics or campaigns.

Required skills

• At least one video editor such as CapCut, Jianying (剪映) or Adobe Premiere Pro.
• Nice to have: AIGC tools (ChatGPT, Midjourney, Coze), knowledge of financial markets, trading or fintech, and experience with personal branding, UGC or influencer campaigns.

What we offer

• Paid internship with an official certificate and reference letter on completion.
• Training in short-form content strategy, audience growth and social media analytics.
• Company events and employee benefits; outstanding interns may receive long-term or full-time opportunities.