Social Media Manager (Managed Channels)

About the role

Red Bull Australia is looking for a Social Media Manager (managed channels) who leads strategy and oversees the day-to-day programming of managed social channels (TikTok, Instagram, YouTube, X, Strava and Twitch). The role translates the Red Bull brand to social platforms, reaches millions of Australian consumers and keeps the brand top of mind with entry-point consumers while attracting new ones.

Key responsibilities

• Engage key audiences across Instagram, TikTok, YouTube, Strava, X and Twitch, driving traffic to owned platforms (RedBull.com, Red Bull TV)
• Maintain a consistent, brand-adherent, local and inclusive tone of voice, telling stories about Australian athletes, projects and events
• Develop and implement social strategy based on global guidance, lead social data analysis and define priorities from local and global performance
• Grow reach through the creator and partner programme, working with the Red Bull Media Network Communications and Creator teams
• Analyse channel performance weekly, monthly and quarterly using the Red Bull Performance Dashboard and third-party tools (Emplifi, Sprinklr, Instagram and TikTok dashboards)
• Manage content planning and scheduling, keeping at least two weeks of content planned and feeding activity into Media Planet/Airtable
• Build local cross-network programming plans, brief content needs and align activation plans with Communications, Sports Marketing, Brand Marketing and Field Marketing

Required profile

• Approximately 5-7 years of experience in organic digital programming of managed social channels
• Experience building and nurturing online communities and adapting to algorithm changes
• Experience in social content commissioning, creation and native organic publishing, with a focus on Instagram and TikTok
• Cross-functional management experience; working in a global, matrixed organisation is an asset
• Preferred: strong editorial understanding and connections with authors in Red Bull's existing content areas

Required skills

• Excellent presentation skills
• Expertise in the Microsoft 360 suite
• Use of the Red Bull Performance Dashboard, Emplifi, Sprinklr and social platform analytics