Social Media Manager – Luxury Property & Lifestyle

About the role

We are looking for a hands‑on Social Media Manager to create, strategise and publish premium content across YouTube, Instagram and TikTok for our luxury property and lifestyle platform. Reporting directly to Monika Tu, you will work closely with the marketing team and operate from our Sydney CBD and Double Bay offices.

Key responsibilities

• Shoot, edit, write and publish short‑form and long‑form video content.
• Plan and maintain the social media calendar.
• Analyse performance data and optimise content to grow followers, views and engagement.
• Film high‑end properties and events, test new formats and iterate quickly.
• Own each channel end‑to‑end, from concept to publishing.

Required profile

• Minimum 5 years experience in social media, content creation and digital strategy.
• Proven track record of growing audiences on YouTube, Instagram or TikTok with measurable results.
• Growth mindset with deep understanding of platform algorithms and testing.
• Strong shooting and editing abilities for both short‑form and long‑form video.
• Excellent writing skills with a premium, editorial tone.
• Highly autonomous, fast‑moving and able to work onsite in Sydney.
• Luxury, lifestyle or property experience is a plus but not required.

Required skills

• Video shooting
• Video editing
• Social media analytics
• Content creation

What we offer

• Full‑time permanent role with a salary of $100 k + Super.
• Opportunity to work with a leading luxury property and lifestyle brand.
• Dynamic, small team environment with creative autonomy.