Social Media Manager

About the role

Troocoo is partnering with a well-established Australian consumer brand with a strong national presence and a loyal customer community. It is seeking an experienced Social Media Manager to lead its social and creator marketing function, reporting to senior marketing leadership. The role owns the social media and influencer marketing strategy, driving audience growth, engagement, brand awareness and conversion across multiple platforms.

Key responsibilities

• Develop and execute the social media and influencer marketing strategy aligned to brand and business objectives.
• Manage social media activity across Instagram, TikTok, Facebook, YouTube, Pinterest and emerging channels.
• Lead influencer and creator partnerships from planning through to execution, measurement and optimisation.
• Oversee social content planning, campaign development and community engagement initiatives.
• Manage the social and influencer marketing budget and ensure a strong return on investment.
• Drive social-first campaigns that increase engagement, reach and customer acquisition.
• Monitor platform trends and consumer behaviour, and build reporting frameworks with performance insights for senior stakeholders.
• Act as escalation point for brand reputation and social media issues when required.
• Lead, coach and develop a team.

Required profile

• Proven experience leading social media and influencer marketing functions within retail, fashion, lifestyle or consumer-focused brands.
• Demonstrated experience managing and developing high-performing marketing teams.
• Experience managing influencer campaigns, creator partnerships and paid social initiatives.
• Commercially minded, able to interpret data and drive measurable outcomes.
• Excellent communication and stakeholder management skills, confident at executive level.
• Strong content planning, copywriting and campaign briefing capabilities.

Required skills

• Strong understanding of major social platforms and how to use them for brand and commercial goals.
• Highly organised, able to manage multiple priorities in a dynamic environment.

What we offer

• Opportunity to lead a high-profile social and influencer marketing function with autonomy.
• Career development opportunities within a growing business.
• Employee benefits and wellbeing initiatives.
• Flexible and dynamic working environment.