Digital Content Specialist - Short-Form Video

About the role

An established consumer brand is looking for a Digital Content Specialist in Brisbane to own its creative content, with a focus on short-form video and social storytelling. The role combines hands-on creativity, strategic input and production resources, ranging from directing polished campaign shoots with a professional crew to editing social videos on a smartphone. It is advertised as full-time and on-site.

Key responsibilities

• Develop creative concepts and produce engaging short-form videos for Instagram, TikTok, YouTube and other digital channels.
• Shoot, edit and direct content yourself, from spontaneous social videos to polished brand campaigns.
• Plan and coordinate production shoots with videographers, photographers and external creative partners.
• Shape the content strategy for campaigns, product launches and ongoing social content.
• Collaborate with the Paid Media Specialist on content that works across organic and paid channels.
• Support influencer and creator partnerships.
• Monitor content performance and use insights to understand what resonates with audiences.

Required profile

• Around 3+ years of experience in digital content creation, video production or social-first content roles.
• A portfolio of short-form video content you have personally created.
• Experience in retail, FMCG, fashion, lifestyle or premium consumer brands is advantageous but not essential.
• No need to be an expert in influencer marketing or advanced analytics.

Required skills

• Strong hands-on filming and editing, with professional equipment or a smartphone.
• Editing tools such as Premiere Pro, CapCut or DaVinci Resolve.
• Understanding of social platforms, content trends and audience attention.

What we offer

• $100,000 base salary plus superannuation.
• Ownership of creative ideas, direction and execution, rather than managing external agencies.
• A mix of professional production shoots and spontaneous social-first video creation.
• An established role with a strong creative foundation and clear expectations.
• Support from an experienced marketing team and a dedicated Paid Media Specialist.

To apply, submit your CV and examples of video content you have personally produced. Confidential discussions are available through the recruiter.