SEO Content Writer – Full-Time

About the role

We are seeking a talented SEO Content Writer to own our content strategy across digital channels. You will create high‑performing, SEO‑driven copy that attracts organic traffic, engages our audience and supports the growth of our Australian gifting business.

Key responsibilities

• Research and write SEO‑optimised blog posts, product descriptions, category pages and feature stories.
• Conduct keyword research and competitor analysis to uncover content opportunities.
• Optimise existing content for improved search rankings and performance.
• Produce engaging copy for social media (Facebook, Instagram) and email marketing campaigns.
• Plan and maintain an editorial calendar, generating ideas for photos, videos and seasonal content.
• Distribute organic content across all platforms and monitor performance metrics.
• Collaborate with marketing and campaign teams to align content with business objectives.

Required profile

• Proven experience as an SEO Content Writer or similar role.
• Strong understanding of SEO best practices, search intent and on‑page optimisation.
• Exceptional writing and editing abilities with attention to detail.
• Commercial awareness and ability to produce persuasive, audience‑focused copy.
• Collaborative mindset and enthusiasm for supporting a fast‑growing small business.

Required skills

• Keyword research and on‑page SEO.
• Content Management Systems (CMS).
• Google Analytics.
• Google Keyword Planner.
• SEMrush.
• Ahrefs.