Senior Marketing Manager

About the role

REA Group is hiring a Senior Marketing Manager for a 13-month fixed-term contract, based in Melbourne with hybrid working. The role sits in the Customer Marketing team, part of Customer Excellence, and is a senior, high-ownership position covering a portfolio of customer marketing initiatives, including integrated campaigns, engagement programs and major industry events. It requires quick ramp-up across Customer Marketing, GTM, Product, Design, Culture and Sustainability.

Key responsibilities

• Develop and deliver integrated marketing strategies for customer engagement programs, campaigns, loyalty initiatives and events
• Lead marketing for the A Home for All Foundation and its annual A Night Without Home fundraising campaign, working with the Foundation Manager, Culture and Sustainability and external partners
• Develop marketing plans for marquee customer events and experiences
• Lead campaigns end-to-end, from brief and creative development through channel planning, execution and measurement
• Use customer insight, market trends and performance data to improve effectiveness and find new opportunities
• Create customer messaging and content across email, social, the Customer Marketing Centre and other channels
• Manage creative, media and agency partners, and own allocated marketing budgets

Required profile

• 10+ years' experience in marketing and communications, with senior-level success in a complex organisation
• Experience leading integrated marketing campaigns from strategy and brief through to execution and measurement
• B2B marketing experience preferred; real estate, property or marketplace experience highly regarded
• Experience managing agencies and external partners across multi-channel campaigns
• Experience in foundation, purpose-led, fundraising or cause marketing is advantageous

Required skills

• Strong strategic and creative thinking with the ability to execute
• Exceptional stakeholder management and relationship building with senior internal and external audiences
• Commercial judgement, organisation and prioritisation, able to make progress through ambiguity

What we offer

• Hybrid and flexible working approach
• Flexible leave, including birthday leave and the option to purchase additional leave
• Flexible parental leave for primary and secondary carers
• The Because We Care program: employee volunteering leave, community grants, matched payroll giving and a Community Café that donates 100% of its revenue to charity
• Hackdays to bring big ideas to life