Senior Marketing Manager

About the role

This newly created senior marketing position reports to the Head of Communications and Brand. You will shape and execute a best‑in‑class corporate marketing, content and digital strategy to strengthen the brand, enhance reputation and drive business growth.

Key responsibilities

• Lead development and execution of a corporate marketing strategy aligned with business priorities.
• Deliver integrated, multi‑channel campaigns across brand, content, digital and social.
• Own end‑to‑end social media strategy (organic and paid), including targeting, budgeting and performance tracking.
• Drive content strategy and execution to enhance brand narrative and audience engagement.
• Lead digital and website strategy, focusing on user experience, optimisation and engagement.
• Partner with senior stakeholders to shape positioning and support growth objectives.
• Manage external agencies and internal teams to deliver high‑quality marketing outputs.
• Oversee brand governance and ensure consistent application across all channels.
• Support growth across key investor segments, including institutional investors and family offices.

Required profile

• 10+ years of B2B marketing experience in funds management, asset management or financial services.
• Proven ability to manage marketing initiatives from strategy through execution.
• Strong experience delivering integrated, multi‑channel campaigns.
• Deep expertise in social media (organic and paid) and content ecosystems.
• Solid understanding of digital platforms, website strategy and performance analytics.
• Experience managing agencies, freelancers and cross‑functional teams.
• Ability to influence and collaborate with senior stakeholders in complex organisations.
• Strategic thinker balancing long‑term brand building with measurable commercial outcomes.

Required skills

• Social media strategy (organic and paid)
• Content ecosystem management
• Digital platform optimisation
• Website strategy and user‑experience design
• Performance analytics
• Agency and cross‑functional team management

What we offer

• Flexible hybrid work model.
• Competitive salary plus incentives.
• Learning and development program.
• Attractive paid parental leave and flexible leave options.
• Commitment to ESG and sustainable investing.