Senior Marketing Manager – Fuel & Customer Campaigns
7eleven · VIC - Support Office
Job description
About the role
We are seeking an experienced, commercially focused Senior Marketing Manager to lead integrated campaigns that drive customer engagement, brand growth and commercial performance, with a focus on Fuel, Grocery and Collectables.
Key responsibilities
- Lead end‑to‑end development and delivery of integrated marketing campaigns across Fuel, Grocery and Collectables, creating customer‑led strategies that increase volume, transactions and market share.
- Partner with senior stakeholders across Marketing, Fuel, Loyalty, Digital, Retail Media and Operations to align commercial priorities with customer‑facing campaigns.
- Manage internal and external agency partners, developing creative, media and channel briefs and optimizing performance through analysis and insights.
- Lead strategic sponsorship and supplier partnerships, including Mobil, Red Bull and Oracle Red Bull Racing, to drive engagement and commercial value.
- Define campaign objectives, KPIs and success measures, conduct post‑campaign reviews and translate insights into actionable recommendations.
Required profile
- 10+ years of senior marketing, campaign management or integrated marketing experience delivering large‑scale campaigns.
- Strong commercial acumen, data‑driven decision‑making and ability to influence senior stakeholders.
- Experience in retail, FMCG, convenience or fast‑paced consumer environments.
Required skills
- Proven ability to develop and execute integrated campaigns across paid, owned, earned and in‑store channels.
- Experience leading creative development, media planning and agency management.
- Strong stakeholder management and influencing skills.
What we offer
- Hybrid work model with remote flexibility and in‑office collaboration.
- Paid day off each year for volunteering.
- Free 7‑Eleven coffee and snacks in the office.
- Up to 15 weeks paid parental leave for primary carers and up to 4 weeks concurrent leave.
- Access to unlimited LinkedIn Learning courses for personal and professional development.
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Published 12 hours ago
Expires 1 month from now
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7eleven
VIC - Support Office
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