Senior Marketing Manager - Fashion & Luxury

About the role

Rachel Gilbert is seeking a Senior Marketing Manager to lead the strategic planning and execution of omni-channel marketing initiatives across Australia and the United States. Reporting to the Head of Brand & Marketing, the role sits at the centre of regional growth strategy and delivers strong performance in brand marketing, CRM leadership, campaign rollout and go-to-market execution. It is critical to strengthening the brand's position as a globally recognised contemporary luxury womenswear label.

Key responsibilities

• Build the brand and PR strategy in key markets (US, Australia, Middle East, Europe), manage external PR agencies and act as brand ambassador
• Execute the media strategy and the Shop My strategy, and work with the Head of Marketing on brand opportunities in emerging markets
• Lead seasonal go-to-market strategies across owned channels, keeping digital, retail, wholesale and brand touchpoints aligned to a single campaign narrative
• Own the marketing calendar across AU and US, align launches and activations with growth goals, and mentor junior staff
• Manage marketing channel budgets, track channel efficiency and ROI, and partner with senior leadership on performance marketing investment
• Support regional growth strategy and CRM strategy across AU and US, including acquisition, onboarding, retention, win-back and loyalty campaigns
• Drive database growth, segmentation and personalisation via Klaviyo and Lexer, and optimise email and SMS performance
• Act as the Head of Brand's second-in-command when they are not in the office

Required profile

• 7+ years of marketing experience in fashion, luxury, retail or eCommerce
• Minimum 3 years managing direct reports
• Proven experience delivering localised CRM strategies across multi-region businesses and managing AU and US market growth
• Experience executing omni-channel seasonal campaign rollouts and managing marketing budgets
• Strong stakeholder management and project leadership
• Highly desirable: luxury fashion background, retail and wholesale marketing alignment, global partnership launches, Klaviyo familiarity, and founder-led business experience